What We Do

Through collaboration, innovation, and precision agriculture, we promote climate-smart farming and continuous soil health improvement. By integrating carbon credit consulting and carbon offset services for companies, we help bridge the gap between agriculture and corporate sustainability goals.

hands

Sustainable Farming Practices

Practical support for regenerative agriculture, precision agriculture, and on-farm soil health improvement

plants

Climate-Smart Programs

Design and delivery of field-tested practices that reduce emissions, build resilience, and protect water and biodiversity.

plants

Market Access

Enable high-quality carbon credits in agriculture and participation in voluntary carbon markets that reward outcomes.

wheat

Carbon & ESG Services

Carbon credit consulting, carbon offset services for companies, and guidance for corporate sustainability reporting and ESG compliance in agriculture, forestry, mining and oil & gas.

How We Help

For Producers

  • One-on-one agronomy and data support to adopt sustainable and carbon smart agronomy practices
  • Tools and training that prioritize profitability, risk reduction, and soil health
  • Access to programs that can generate new revenue from ag carbon credits

For Companies & Partners

  • Strategy and due diligence for agriculture-linked carbon offsets
  • Measurement, reporting, and verification aligned to ESG and corporate disclosures
  • Co-created initiatives that deliver real farm impact and credible climate outcomes
purpose

Our Purpose

Collective Impact accelerates the transition to sustainable, regenerative agriculture across Canada’s agricultural heartland. We unite producers, industry, and government to scale climate-smart farming, improve soil health, and strengthen the long-term financial well-being of farm businesses and rural communities through carbon smart agriculture.

"Every farm is different, and every producer is different. We've partnered with organizations, like Collective Impact, who are successful in meeting producers where they are to understand their unique needs and support their adoption of regenerative agriculture."

- Kate Ivancic PhD, Senior Scientist, General Mills

Partners

Building a Sustainable Future for Canada's Heartland through Collaboration, Innovation, and Conservation.

Team Members

Michael Ferguson

Michael Ferguson

Co founder & Strategic Partnerships Lead

Mike is a dedicated father, forward-thinking farmer, and passionate steward of the land. With a solid background in business and accounting, he seamlessly combines his entrepreneurial spirit with a love for agriculture.

Derek Squair

Derek Squair

Co-founder & Business Development Lead

Derek is a visionary leader in the agricultural sector, with a profound impact on sustainability within the grain industry. His extensive experience in sustainable agriculture, grain merchandising, combined with his pioneering role in the private grain market consulting industry in Western Canada, uniquely positions him to drive sustainable practices.

Kris Babbings

Kris Babbings

President

Kris blends a lending background with experience in precision ag, ag tech, and crop insurance. Raised on a mixed farm southeastern Saskatchewan and still actively engaged in a northeastern Saskatchewan grain farm, Kris pairs hands-on agricultural knowledge with a love for nature. 

Emily Faye

Emily Faye

Agronomy and Research Lead

Emily Faye grew up on a farm near Wishart, Saskatchewan, where her early work with cattle and 4-H sparked her interest in agriculture. She has a degree in Agronomy with a minor in Soil Science and completed a thesis on nitrogen use in barley.